Looking to write a blog? Here's how.

Introduction 

Like any other writing content, a good blog post should have a catchy opening line. 

The first few sentences are crucial because it sets the background and the tone of the entire blog. Setting a background is important because we want the readers to know, through just a few words, what the blog is about. In today’s world of instant gratification, the introduction should hold the attention of the reader and encourage them to continue reading. But make sure you do not give all the information that you have collected for the blog in this first paragraph. 

Leave that for the next section. 

Body 

This part of the blog is where you get a chance to explore the topic you are writing about in great detail. Use the research that you have gathered and try to comprehensively decode and explain your findings.

  • Depending on the topic, it might also be useful to put your content in different subsections or bulleted lists so that the points that you are trying to make are clear. This also aids in keeping the audience engaged with your content.
  • Do not repeat the same points more than once. Be economical with your words. 
  • If you want to write better, it’s not always necessary to use long and difficult vocabulary. It might be useful to try to look for simple synonyms to replace a word that you think is repeating multiple times throughout your text. For example, instead of using the word highlight again and again, try replacing it with emphasize, stress, underscore, call attention to, etc. 
  • In order to avoid repetition, also avoid starting all your sentences in the same subject-verb-object manner. For instance, if you are reporting the findings from a study, then start your sentences with: 
    • According to the study,....
    • The study shows that …..
    • A study highlighted ........
    • ……….., the study reported. 

Conclusion

If you are here, then congratulations - you have almost made it to the end. 

If you watch movies or are a fan of TV shows that run for years, you know how important it is to land the ending. But in blog writing, you don't need to worry too much. There are a few methods you can use to make your conclusion stick.

The conclusion gives you a chance to summarize everything that you’ve written above in the introduction and the body. In a single paragraph, pull the main points that you want the audience to focus on as they leave this page for another one. Think about these questions: What is the blog about? What is the thesis of your blog? What is the final conclusion? 

Usually, readers should be able to understand what the blog is about from the concluding paragraph, so make it clear and succinct. 

After you are done, make sure to go back to the beginning and read the entire text thoroughly. Add or delete any content. Check for grammatical errors. If you are writing in Chrome, you can always use different extensions that are specifically designed to check spelling and grammatical mistakes. Make sure the font size is appropriate (usually 12pt.) and that the lines are well-spaced (usually 1.5). 

As a final task, make sure you give your blog an appropriate title. It doesn’t matter whether you decide the title before you actually start writing, or right now, at the end. What matters is that your title is catchy and suitable to the entire blog. The introduction, body and conclusion need not be titled as “Introduction”, “Body” and “Conclusion”, but if you are working with sub-sections, make sure those are appropriately titled as well. And if necessary, add pictures. 

The three parts of the blog should be coherent and interconnected with each other. Make sure to use connectors to link one thought from the next. 

Finally, keep the blog short and simple.