Key Responsibilities:

1. Digital Campaigns: Plan, execute, and optimize digital marketing campaigns across platforms such as social media, search engines, email, and display advertising.

2. Content Creation: Develop engaging and relevant content for various digital channels, including social media posts, blog articles, and email campaigns.

3. SEO and SEM: Implement SEO strategies to improve online visibility and manage paid advertising campaigns to drive traffic and conversions.

4. Social Media Management: Manage and grow our social media presence, including content creation, community engagement, and monitoring analytics.

5. Analytics and Reporting: Monitor and analyze the performance of digital marketing campaigns, providing regular reports and insights to guide future strategies.

6. Website Optimization: Collaborate with the web development team to ensure the website is optimized for user experience and search engines.

7. Email Marketing: Develop and execute email marketing campaigns, including segmentation, content creation, and performance analysis.