Social Media Handler/ Content Creator
Prayanama Thamel Yoga Studio
Thamel, Kathmandu / OFFICE
Experience:
0 + Year
Stipend:
10,000
Application Deadline:
2023-08-31
DESCRIPTION :

We are a thriving yoga studio dedicated to promoting physical and mental well-being through the practice of yoga. Our studio offers a serene and welcoming environment where individuals of all levels can discover the transformative power of yoga and mindfulness.

JOB DESCRIPTION :

Job Responsibilities: As our Social Media Content Creator, you will be at the forefront of our digital presence, playing a crucial role in enhancing our online community and brand awareness. Your responsibilities will include:

  1. Content Strategy: Develop and execute a compelling content strategy tailored to our target audience, aligning with our studio's values and objectives.

  2. Content Creation: Produce engaging and visually appealing multimedia content, including images, videos, and written posts, highlighting yoga practices, events, workshops, and testimonials.

  3. Community Engagement: Interact with our online community, respond to comments, messages, and inquiries, fostering a positive and inclusive online atmosphere.

  4. Social Media Management: Manage and maintain our social media platforms, including Facebook, Instagram, Twitter, and any other relevant platforms.

  5. Analytics and Insights: Monitor social media performance, track key metrics, and provide regular reports to identify trends and optimize content strategy accordingly.

  6. Collaboration: Work closely with our marketing team and yoga instructors to gather insights, ideas, and coordinate promotional campaigns effectively.

Requirements:

  • Demonstrable passion for yoga and a strong understanding of the yoga community's interests and preferences.
  • Proven experience in content creation and social media management, preferably within the health and wellness industry.
  • Proficiency in graphic design tools and video editing software to create visually appealing content.
  • Excellent written communication skills and the ability to craft engaging and authentic captions.
  • Strong knowledge of social media trends, best practices, and algorithms.
  • Ability to work independently, meet deadlines, and adapt to changing priorities.
PERKS AND BENEFITS :
WHO CAN APPLY :

The job of a Social Media Content Creator for a yoga studio is typically open to individuals who possess the necessary skills, qualifications, and interests. Generally, the following groups of people can apply to this job:

  1. Social Media Professionals: Candidates with prior experience in social media management, content creation, and community engagement are well-suited for this role. They should have a strong understanding of various social media platforms, trends, and best practices.

  2. Yoga Enthusiasts: Individuals who are passionate about yoga and have a deep understanding of yoga practices, philosophy, and the overall yoga community are often preferred. Their enthusiasm for yoga will help them create authentic and relatable content.

  3. Content Creators: People with skills in graphic design, photography, videography, and writing are valuable for this role. The ability to create visually appealing and engaging content is essential for effectively conveying the studio's message.

  4. Digital Marketing Professionals: Candidates with experience in digital marketing, SEO, and analytics can contribute to the studio's online visibility and optimize content based on data-driven insights.

  5. Communication Specialists: Strong written and verbal communication skills are crucial to effectively convey the studio's message, engage with the online community, and maintain a positive online atmosphere.

  6. Yoga Instructors with Social Media Skills: Some yoga instructors may have a combination of teaching experience and social media skills, making them excellent candidates to showcase the studio's classes and workshops effectively.

  7. Creative and Mindful Individuals: The job requires creativity and a mindful approach to content creation, aligning with the yoga studio's values of promoting well-being and mindfulness.